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TikTok Shop / Sports nutrition

An audience ready.
A shop built to sell.

A national sports nutrition brand brought a loyal following. Sohva built the TikTok Shop operations and creator program to turn that interest into purchases.

July 2025–July 2026 · reported period

$656,754

Total reported GMV

4.2×

Reported monthly GMV growth

11,087

Orders placed

4,193

Creator videos posted

$337,806

Creator-attributed GMV

The revenue

From $22K
to $93K a month.

Compare the reported starting and ending months. Intermediate monthly figures were not supplied.

Ending month

$93,000

Reported ending monthly GMV: approximately $93,000. Creator videos contributed 45.3% of the account’s reported GMV.

GMV in USD · Select a bar to explore. Starting and ending values are approximate; this is not a monthly time series.

01 / The work

Find the right creators.

Sohva sourced fitness and lifestyle creators whose audiences matched the brand, then managed outreach, briefs, samples, content review and commissions.

4,193

02 / The work

Follow what sells.

Weekly reviews and SKU-level analysis guided creator effort and spending. The account generated 18.5 million product impressions and 414,198 product clicks.

414,198

03 / The work

Run the whole shop.

Listing optimization, affiliate commissions and LIVE coordination supported the content program. Across the reported period, 10,887 customers placed 11,087 orders.

11,087

Revenue by channel

Where the
sales came from.

Reported period · July 2025–July 2026

Creator videos45.3%
Product card31%
Linked account videos11.8%
Seller videos11.5%
Creator LIVE0.1%

Let’s talk about
your shop.

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About these numbers
TikTok Shop seller-reported figures for one unnamed brand. The source labels the period July 2025–July 2026; exact boundary dates were not supplied. The chart shows approximate starting and ending monthly GMV only. Displayed channel shares sum to 99.7%; the remainder is not allocated here. Creator attribution is a separate reported measure from channel attribution. Individual results vary.