TikTok Shop / Wellness
A year of creators.
Over $1M in sales.
For a nationally recognised wellness brand, Sohva built a creator program and shop operations that kept content and sales moving throughout the year.
July 2025–June 2026
$1,166,979
Total reported GMV
2.2×
Monthly GMV · first month to last
25,949
Orders placed
107
Creators posting on an average day
61.2%
GMV from creator videos
The revenue
The peaks.
And the months between.
Explore each month, including the November peak and spring campaign push.
Jun ’26
$115,081
The year closes at 2.2 times the first month’s GMV.
GMV in USD · Select a bar to explore.
01 / The work
Keep creators creating.
Sourcing, briefs, seeding, performance tracking and commission management supported an average of 107 creators posting each day.
26,217
Creator videos posted
02 / The work
Plan for the moments that matter.
Black Friday and the spring campaign push were planned ahead. November reached $165,098; March reached $127,587.
$165,098
Highest monthly GMV · November
03 / The work
Connect content to commerce.
Product listings, LIVE coordination, affiliate commissions and weekly reviews worked alongside the creator program. Creator videos produced 61.2% of reported GMV.
$728,471
Creator-attributed GMV
Revenue by channel
Where the
sales came from.
July 2025–June 2026
Let’s talk about
your shop.
Book a call ↗About these numbers
TikTok Shop seller-reported figures for one unnamed brand. The stated annual GMV is $1,166,979; the supplied monthly figures sum to $1,166,978, a $1 discrepancy in the source. Displayed channel shares account for 94.2% of GMV; the balance is not allocated here. Creator attribution is a separate reported measure from channel attribution. Individual results vary.